In June, UK Heritage Pulse panel members answered a survey about the use of AI in the heritage sector. Although many were aware of AI tools, fewer than 1 in 4 respondents had used any within their organisation and only half had considered how it might change how people interact with heritage organisations. See the full results.
In response to these findings, we delivered an interactive webinar for UK Heritage Pulse members with freelance marketing consultant Jo Burnham on Wednesday 4 October at 12pm. Jo introduced a selection of AI tools and techniques and explored how they might be used responsibly by the heritage sector.
Session details
In this practical and interactive session, Jo:
- Introduced some key AI tools (including ChatGPT and more) and think about how they might save time or resource and add value in heritage sector, from cataloguing to copy writing.
- Gave advice about how to get the best out of AI tools by using the right prompts and giving yourself time to practice and explore.
- Lead participants through a couple of example exercises, giving you the opportunity to try out some freely available AI tools during the event.
- Discussed some of the limitations of these tools and consider how they might best be harnessed in the heritage sector.
About the trainer: Jo Burnham
Jo (all pronouns) is the Marketing Campaigns Manager for Brighton Dome and Brighton Festival, and a freelance marketing consultant and publications manager. They specialise in integrated campaign management, copywriting, and artificial intelligence consultation. Previously they were Marketing Manager of Music Theatre Wales, Publications Officer of Sadler’s Wells, Marketing and Communications Manager of YGAM, and the Communications Manager of UNBOXED: Creativity in the UK.
