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Webinar: Introduction to AI

In June, UK Heritage Pulse panel members answered a survey about the use of AI in the heritage sector. Although many were aware of AI tools, fewer than 1 in 4 respondents had used any within their organisation and only half had considered how it might change how people interact with heritage organisations. See the full results.

In response to these findings, we are running an interactive webinar for UK Heritage Pulse members with freelance marketing consultant Jo Burnham on Wednesday 4 October at 12pm. Jo will introduce a selection of AI tools and techniques and explore how they might be used responsibly by the heritage sector.

You need to be a UK Heritage Pulse member to register for this webinar. Log in to your account or sign up to UK Heritage Pulse then return to this page to register.

Session details

Date and time: Wednesday 4 October at 12pm – 1.15pm

In this practical and interactive session, Jo will:

  • Introduce some key AI tools (including ChatGPT and more) and think about how they might save time or resource and add value in heritage sector, from cataloguing to copy writing.
  • Give advice about how to get the best out of AI tools by using the right prompts and giving yourself time to practice and explore.
  • Lead participants through a couple of example exercises, giving you the opportunity to try out some freely available AI tools during the event.
  • Discuss some of the limitations of these tools and consider how they might best be harnessed in the heritage sector.

There will also be an opportunity to ask questions and discuss the content of the session with your peers.

Who is this session for?

This session is designed for heritage sector professionals. You don’t need to have any experience of using AI tools but should be curious about AI and willing to explore how AI tools might be used in your work.

What is the format?

The event will take place on Zoom. If you have any access requirements, please get in touch on

About the trainer: Jo Burnham

Jo (all pronouns) is the Marketing Campaigns Manager for Brighton Dome and Brighton Festival, and a freelance marketing consultant and publications manager. They specialise in integrated campaign management, copywriting, and artificial intelligence consultation. Previously they were Marketing Manager of Music Theatre Wales, Publications Officer of Sadler’s Wells, Marketing and Communications Manager of YGAM, and the Communications Manager of UNBOXED: Creativity in the UK. 

Webinar: Introduction to AI

With Jo Burnham
Wednesday 4 October at 12pm – 1.15pm

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