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Spotlight on: Operational use of Artificial Intelligence
The latest UK Heritage Pulse survey reveals a growing confidence in artificial intelligence (AI) across the UK heritage sector. While challenges remain – particularly around training and ethics – more organisations are now seeing AI as a practical tool rather than a distant concept. AI seen as more of an opportunity than a threatMore than…
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Change is not inevitable: reflections on The Big Think
Reading the Big Think responses, what struck me the most is that they are thoughtful and pragmatic in the face of what has become an increasingly difficult and precarious operating environment. As someone who teaches and works with heritage and its practitioners, I don’t find that very surprising. The students I work with are reflective…
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The Big Think: Resilience – What Did We Learn?
Between May and July 2025, UK Heritage Pulse conducted a three-phase study examining strategic challenges facing the UK heritage sector. Drawing on responses from 399 heritage professionals and volunteers, this research employed a mixed-methods approach combining scaled attitudinal measures and qualitative commentary to explore sector perspectives on three “big questions” around the topics of financial…
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The Big Think: Sector-wide collaboration and relevance
Executive Summary Over three months in summer 2025, UK Heritage Pulse is undertaking The Big Think — a sector-wide conversation shaped around three critical questions, one each month. Key findings from the July 2025 research, exploring the final Big Question, “How do we work together, across the sector and with our communities, to ensure heritage remains relevant in people’s lives?” show: Pulse…
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The Big Think: Strategic Choices for Sustainability
Executive Summary Over three months in summer 2025, UK Heritage Pulse is undertaking The Big Think — a sector-wide conversation shaped around three critical questions, one each month. Key findings from the June 2025 research, exploring the second of the three Big Questions, “What bold choices must we make about our buildings, collections, and public offer to ensure a sustainable future?” show:…
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The Big Think: Immediate Survival and Adaptation
Executive Summary Over the next three months, UK Heritage Pulse is launching The Big Think — a sector-wide conversation shaped around three critical questions, one each month. Key findings from the May 2025 research, exploring the first of three Big Questions, “How can we build financial resilience and adapt our operating models to survive ongoing financial uncertainty?” show: Pulse Monitor Taking the pulse…
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Full Results: March 2025 – Family Visits in the Heritage and Arts Sectors
This report covers family visits in the heritage and arts sectors. Free text responses have been removed as many contained identifying information. A selection of these responses is included in the summary report. Response counts:– 162 respondents completed the survey in full– 176 respondents partially completed the survey





